We started our journey as publishers and developed an eco system that works for publishers first and not arbitrage agencies, you take money out of your pocket. Using savvy tech methods and reducing your page yield into cents so they can profit.
Now we have put the publishers in control.
One Place – one server that controls all your formats
About KDM Digital
KDM Digital is a programmatic advertising and publisher monetisation company. We help digital publishers turn their advertising inventory into sustainable revenue by connecting them with trusted demand partners, agencies and advertisers, and plug in all the missing holes with tech, experience and support.
Our approach combines advertising technology with hands-on management. Every publisher has a different audience, website and commercial model, so we build a monetisation setup around their inventory rather than applying a one-size-fits-all solution.
What makes us different?
This approach allows us to maximise revenue with publishers in the middle east and United States alike, even though both publishers are completely different, from demand set up and initialisation to how SSPs respond, having that hands on approach and creating unique Node flows for all our cleints what sets us apart from the rest, one rigid set up and timid workflow.
TECH
DSP – audiences curation direct connections lower CPMS – faster delivery.
SSP – Analytics – Prebid Wrapper HeaderBidding – Hybrid set up – Prebid server side – Prebid client side – AdX – PMP deals – ad server and ad connections
AD Exchange – we only have direct connections between publishers and advertisers
How our technology works
Without giving too much away, our technology connects publisher advertising inventory to multiple sources of demand through ad servers, programmatic marketplaces, header bidding and direct advertising integrations. Each available impression can be evaluated in real time, allowing eligible buyers to compete for the opportunity to display an advert.
We support display, video, mobile, native and other digital advertising formats. Our systems help manage auctions, pricing, targeting, ad delivery, consent signals, reporting, brand safety and invalid-traffic protection.
Performance data is monitored continuously so that advertising partners, floor prices, placements and formats can be optimised. Our aim is to improve revenue while protecting website speed, user experience and publisher control.
We are the first to admit, we haven’t recreated the wheel, but what we have done, is taken the best platforms and tech and combined them to make one super platform. We need functionality and customisation, analytics and comprehensive connections, with the ability to customise the workflow, to reduce the latency between delivery ‘the advert’ and the placeholder on the publisher site. That means more bids, faster deliver and higher page yields.
Our services
KDM Digital provides complete programmatic monetisation support for publishers, including advertising audits, ad-unit planning, Google Ad Manager configuration, header-bidding integration, prebid client and server-side, end points, demand-partner connections and ongoing yield optimisation.
We also support private marketplaces, preferred deals, programmatic guaranteed campaigns and direct advertising opportunities. This allows publishers to combine open-market demand with higher-value relationships involving agencies, brands and specialist buyers.
Our analytics is realtime insight to what is happening on your work flow. Bids youre loosing, bids youre missing out on and which brands like you and which ones dont, which SSP is delivering and through which partners, so you can go cut out the arbitrage and go direct.
Our reporting and account-management services give publishers a clearer view of impressions, fill rate, revenue, pricing and campaign performance. We use these insights to identify opportunities, resolve delivery issues and continually improve the advertising setup. Its the only dashboard that combines all the analytics in one place.