Privacy Policy

Who we are

Suggested text: Our website address is: https://kdmdigital.eu.

Privacy Policy

Last updated: 01 Jan 2026

1. About KDM Digital

KDM Digital Ltd (“KDM Digital”, “KDM”, “we”, “us” or “our”) provides programmatic advertising, advertising technology, campaign management, monetisation, reporting and related digital services.

KDM Digital Ltd is registered in England and Wales under company number 09762292. Our registered office is:

34 Every Street
Nelson
England
BB9 7LY

Website: https://kdmdigital.eu/
Privacy contact: privacy@kdmdigital.eu]

This Privacy Policy explains how we collect, use, disclose and protect personal data when you:

  • Visit kdmdigital.eu;
  • Contact or do business with us;
  • Use our advertising or publisher services;
  • View or interact with advertising delivered or managed through our technology;
  • Work for one of our clients, publishers, suppliers or technology partners.

2. Our role

Depending on the service, KDM Digital may act as:

  • A data controller when we determine why and how personal data is processed, including information about our clients, website visitors and business contacts;
  • A data processor when we process data on behalf of a publisher, advertiser or other client;
  • An independent or joint controller where KDM and another advertising technology provider jointly determine parts of the processing.

Our contractual agreement with the relevant client or partner will determine our role for each service.

Publishers using KDM Digital services remain responsible for providing appropriate privacy information and obtaining valid consent from their website or app users where required.

3. Personal data we collect

Website and contact information

We may collect:

  • Name, job title and company;
  • Business email address and telephone number;
  • Information submitted through contact forms;
  • Communications and correspondence;
  • Account, proposal, contract and billing information;
  • Records of meetings, support requests and service enquiries.

Technical and usage information

When someone visits our website or interacts with advertising delivered through our services, we may receive:

  • IP address;
  • Device and browser type;
  • Operating system;
  • Cookie, device or advertising identifiers;
  • Approximate location derived from an IP address;
  • Website or app being visited;
  • Page URL and referring URL;
  • Date, time and duration of an interaction;
  • Advertisement impressions, clicks and conversions;
  • Consent signals and privacy preference strings;
  • Auction, bid, delivery and troubleshooting information;
  • Fraud, invalid traffic and security signals.

We do not normally receive an individual’s name, postal address or direct contact details through a programmatic advertising bid request.

Advertising and campaign data

We may process:

  • Campaign names and identifiers;
  • Advertiser, agency and publisher information;
  • Targeting instructions supplied by an advertiser;
  • Contextual information about website or app content;
  • Audience or interest segments supplied by authorised partners;
  • Advertisement delivery and frequency information;
  • Impression, click, conversion and revenue data;
  • Viewability, brand-safety and fraud-prevention measurements;
  • Aggregated campaign and audience reports.

KDM Digital does not intentionally use special-category personal data—such as health, religion, ethnicity, political opinions or sexual orientation—for personalised advertising.

4. How we obtain personal data

We may obtain personal data:

  • Directly from you;
  • From advertisers, agencies, publishers and website operators;
  • From supply-side platforms, demand-side platforms, ad exchanges and ad servers;
  • From consent management platforms;
  • From analytics, measurement, verification and fraud-prevention providers;
  • Through cookies, pixels, tags, scripts, SDKs and similar technologies;
  • From public business sources and professional networking services;
  • From service providers acting on our behalf.

5. How we use personal data

We may use personal data to:

  • Provide and operate our programmatic advertising services;
  • Run advertising auctions and select eligible advertisements;
  • Deliver contextual or personalised advertising where permitted;
  • Control advertising frequency;
  • Measure impressions, clicks, conversions, reach and campaign performance;
  • Produce aggregated reports for publishers and advertisers;
  • Detect fraudulent, automated or invalid traffic;
  • Maintain advertising quality, security and brand safety;
  • Manage client, publisher and supplier relationships;
  • Respond to enquiries and provide technical support;
  • Administer contracts, invoices and payments;
  • Improve our website, services and technology;
  • Send business communications and marketing where permitted;
  • Establish, exercise or defend legal claims;
  • Comply with legal, regulatory and contractual requirements.

6. Lawful bases

We rely on one or more of the following lawful bases:

Consent

Where required, we rely on consent for the use of cookies or similar technologies, personalised advertising, cross-site measurement and associated profiling.

Consent may be obtained through KDM Digital’s website or through a consent management platform operated by a publisher. You may withdraw consent at any time through the relevant cookie or privacy settings.

Contract

We process information where necessary to enter into or perform a contract with a client, publisher, advertiser, supplier or other business partner.

Legitimate interests

We may rely on legitimate interests for:

  • Business-to-business relationship management;
  • Contextual advertising;
  • Service administration and improvement;
  • Aggregated reporting;
  • Network and information security;
  • Fraud and invalid-traffic prevention;
  • Establishing or defending legal claims.

We do not rely on legitimate interests where your rights and freedoms override those interests or where consent is legally required.

Legal obligation

We process information where necessary to comply with tax, accounting, regulatory, law-enforcement or other legal obligations.

7. Programmatic advertising and profiling

Programmatic advertising uses automated technology to buy, sell, select and deliver advertisements.

Information such as the website being viewed, device type, approximate location, consent choices and advertising identifiers may be used to determine which advertisements are eligible to appear.

This may involve profiling or assigning a device to broad interest or audience categories. KDM Digital does not use its services to make decisions that produce legal or similarly significant effects on individuals.

Where consent is required for personalised advertising or related tracking, these activities should only occur after valid consent has been obtained.

8. Cookies and similar technologies

KDM Digital and its authorised partners may use:

  • Cookies;
  • Advertising identifiers;
  • Tracking pixels;
  • Browser storage;
  • Scripts and tags;
  • Server-side identifiers;
  • Similar storage or access technologies.

These technologies may be used for security, consent management, advertising delivery, frequency control, measurement, analytics and personalisation.

Non-essential advertising and analytics technologies will be used only where permitted by law and, where required, after consent has been obtained.

You can manage your choices through our cookie banner, the publisher’s consent management platform or your browser and device settings. Withdrawing consent does not affect processing that occurred before consent was withdrawn.

More detailed information, including the cookies and providers used on kdmdigital.eu, should be provided in our Cookie Policy or cookie preference centre.

9. Who we share data with

We may share relevant information with:

  • Advertisers and advertising agencies;
  • Publishers and website or app operators;
  • Demand-side and supply-side platforms;
  • Advertising exchanges and ad servers;
  • Consent management platforms;
  • Measurement, analytics and attribution providers;
  • Brand-safety, security and fraud-prevention providers;
  • Hosting, cloud, communications and IT providers;
  • Accountants, auditors, insurers and professional advisers;
  • Regulators, courts, law-enforcement authorities or government bodies;
  • Potential purchasers or investors in connection with a corporate transaction.

Programmatic advertising may involve sending limited technical information to several authorised advertising partners so they can participate in an advertising auction.

We require processors acting on our behalf to use personal data only for authorised purposes and to apply appropriate security measures.

10. International transfers

KDM Digital and its advertising partners may process personal data in the United Kingdom, European Economic Area and other countries.

Where personal data is transferred to a country without an applicable adequacy decision, we use appropriate safeguards where required. These may include:

  • European Commission Standard Contractual Clauses;
  • The UK International Data Transfer Agreement;
  • The UK Addendum to the European Commission Standard Contractual Clauses;
  • Other legally recognised transfer safeguards.

You may contact us for further information about the safeguards relevant to your personal data.

11. Data retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected.

Our standard retention approach is:

  • Business enquiries and correspondence: normally up to 24 months after the last meaningful contact;
  • Client, publisher and supplier records: for the duration of the relationship and applicable legal, tax and limitation periods;
  • Advertising auction and delivery logs: normally no longer than 13 months unless a shorter period applies or longer retention is required for fraud investigation or legal claims;
  • Security and fraud-prevention records: for as long as reasonably required to investigate and prevent abuse;
  • Consent and objection records: for as long as necessary to demonstrate and honour the relevant choice;
  • Cookie duration: as stated in the cookie preference centre.

Data may be anonymised and retained in aggregated form where it can no longer reasonably identify an individual or device.

12. Your rights

Depending on your location and the applicable law, you may have the right to:

  • Be informed about how your personal data is used;
  • Request access to your personal data;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of your personal data;
  • Restrict the processing of your personal data;
  • Object to processing based on legitimate interests;
  • Withdraw consent at any time;
  • Request data portability;
  • Challenge qualifying automated decisions;
  • Lodge a complaint with a data protection authority.

You have the right to object at any time to the use of your personal data for direct marketing.

To exercise your rights, contact [insert privacy email]. We may need to request information to verify your identity. We will normally respond within one month, subject to applicable law.

You may also manage advertising preferences through the consent management platform displayed on the relevant publisher website.

13. Children

KDM Digital’s website and services are intended for businesses and are not directed towards children.

We do not knowingly use personal data to create advertising profiles for children or target personalised advertisements to children. Clients and partners must not provide KDM Digital with data known to relate to children for behavioural advertising.

If you believe we have processed a child’s personal data inappropriately, please contact us.

14. Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include access controls, encryption, system monitoring, contractual safeguards, staff procedures and regular security reviews. No internet-based system can be guaranteed to be completely secure.

15. Marketing communications

We may send relevant business communications to clients, prospective clients and professional contacts where permitted by law.

You can unsubscribe through the link in the communication or by contacting us. We may retain limited information on a suppression list to ensure that your marketing preference continues to be respected.

16. Third-party websites and services

Our website and advertisements may contain links to third-party websites. KDM Digital does not control the privacy practices of those third parties.

You should review the privacy policy of the relevant website, publisher, advertiser or technology provider before providing personal information.

17. Complaints

Please contact us first if you have concerns about our handling of personal data.

You also have the right to complain to the relevant supervisory authority. In the United Kingdom, this is:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
https://ico.org.uk/

Individuals in the European Economic Area may complain to the data protection authority in the country where they live, work or believe an infringement occurred.

18. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations or data-processing practices.

The latest version will be published at https://kdmdigital.eu/privacy-policy/ with its effective date shown at the top.

19. Contact us

For privacy enquiries or to exercise your rights, contact:

KDM Digital Ltd
34 Every Street
Nelson
England
BB9 7LY
Website: https://kdmdigital.eu/

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